5 Surprising Reasons Why Entrepreneurs Procrastinate!

Procrastination is one of the best ways to prevent yourself from creating an emotionally (and financially) successful and sustainable business.

Many of you have been there. It’s Thursday and that “task” has been on your list all week. It’s not overly involved. It’s one you’ve even done before. And yet, you can’t seem to complete it and check it off the list. At the start of the week, it surfaced several times as you worked on other things, created new projects, and attended to the less relevant, benign activities that helped you feel like you were actually getting things done and making progress. Each time you mentally pushed it away, it seemed to insidiously pop back up.

Now when it does, you find yourself audibly huffing and you feel an oh-so-slight tightening in your throat. Still, you shake it off and get back to doing those “other things.”

And with each day that passes … with each successive time the task pops into your head … the feelings get heavier until you eventually realize you may not have enough time to meet the deadline. How is that even possible? You’ve had all week. The task isn’t even that hard. Why do you do this to yourself?

Procrastination. It snuck up on you. Again.

And yet, you don’t have to allow this pattern to repeat. You have choices.

For some time now, I’ve been curious about the impact of childhood challenges on the health and wealth of entrepreneurs. In my research, procrastination comes up over and over.

Why is procrastination such a big deal? And why are time management, organization, and productivity systems not enough to solve the problem?

I needed to understand this further so I started looking deeper. What is the real reason people procrastinate? Psychology Today says that people procrastinate because they fear failure, or that they fear success. I do agree with this premise and I’ll even take it a step further.

Here are 5 surprising reasons entrepreneurs procrastinate:

It becomes more clear what a planner, time management classes, and other tools are up against and why they can prove ineffective when it comes to the power of procrastination. These tools and resources don’t address the root problem. They only address the symptoms.

When my clients get clear about the challenging relationships and or experiences they’ve had in their lives, they are able to see how they have recreated them in their business. They can spot the blocks and blind spots to success and shift their focus so they can make new choices that support their goals. And they can make them with less procrastination because they are learning to address the root causes of it.

One of the most important skills to build when navigating the choppy waters of procrastination is to stay curious without judgment. Many of the ways that you approach challenges are deeply rooted in the mindset you were raised with or acquired through no fault of your own. That mindset was years in the making and it’s often been reinforced with your tendency to repeat old patterns before you learn a better way of living as an entrepreneur.

When you can give yourself space to take a long look at the deeper reasons why you struggle with procrastination, you give yourself the best opportunity to make a shift — in your thoughts, and mindset, and actions. And when you can do this with as little judgment as possible and the support of someone who understands the nature of these experiences, you set yourself up for success. You are then able to systematically blast through limiting beliefs and release their impact on your business, your life, and your day-to-day happiness.

Isn’t it time to get at the root of the issues and kick procrastination to the curb?

Are you curious about how trauma could be impacting your own business? Download my Trauma & Entrepreneurship Assessment here.



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Nicole Lewis-Keeber

Nicole Lewis-Keeber MSW LCSW is a business therapist and speaker helping entrepreneurs to create & nurture healthy relationships with their business.